EMPLOYEE EXPERIENCE | NPS
vs. CSAT vs. CES* | CX
TRANSFORMATION | EMOTION AI & CUSTOMER
SENTIMENT | THE NEW CUSTOMER DATA
MAXIMISATION vs. CUSTOMER TRUST | CX LEADERSHIP vs. HYBRID
OPERATIONS | PATIENT
EXPERIENCE | CX
DESIGN & MANAGEMENT
ADAPTIVE
MINDSET This area emphasizes the
importance of being flexible and responsive to changes regarding customer
expectations and market dynamics. By fostering a culture of
innovation, businesses can swiftly adjust their approaches to meet evolving
customer needs and stay competitive.
Notably, 63%
of
organizations have reported an increase in customer satisfaction due to agile
customer experience practices.
Additionally, 88%
of
companies prioritize investments in agile technology to improve customer
experience and engagement.
PERSONALIZED
ENGAGEMENT This core area underscores the
importance of using data and insights to create customized experiences that resonate
on a personal level, fostering deeper connections and loyalty.
Research shows that 70%
of
consumers say a company's understanding of their individual needs influences
their loyalty.
Furthermore, 78%
of
customers are more likely to repurchase from companies that prioritize and
personalize their customer engagement strategies.
TECHNOLOGICAL
EXCELLENCE This area covers the integration
of AI, machine learning, and other cutting-edge tools to deliver
seamless, efficient, and effective customer interactions.
By embracing technological
innovation, companies can provide faster and more accurate responses,
ultimately improving overall customer satisfaction. In fact, 75%
of
businesses plan to increase their investment in AI and machine learning to
enhance personalization in customer interactions.
And all the while, 60%
of
consumers feel that technology has significantly improved their overall
customer experience, particularly in terms of convenience and speed.