Customer Experience Forum 2020
description
What does it take to win in the
experience economy? In an ever-changing market where people are moving away
from consumerism, what does the customer of the future look like and how do we
integrate customer centricity in the digital transformation road map?
CX is a process, stay agile! Explore
next-generation customer experience together with pioneering minds and brands
at this year’s conference edition. Get valuable strategic insights for business
re-engineering, more customer loyalty, and income stability. Turn brand
interactions into everyday habits!
topics
- Merging Agile Principles with
CX Innovation when designing the business strategy.
- Shifting from storytelling to
storymaking for empowering trust-based customer relationships with Gen YZ.
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Making the best out of IoT
through micro-segmentation, predictive analytics and complaints prevention.
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Using behavioral economics
for context-driven interaction and services.
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Investing in Voice of the Customer programs and strategising upsell/cross-sell.
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Going beyond NPS and
market standard KPIs with Journey Analytics to generate more value.
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Managing multi-channel CX,
upgrading CRMs & apps for on-the-go customers in the 5G era.
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Building a contemporary
People Culture and creating Employee Advocacy Programs.
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Managing B2B customer
experience challenges and leading the overdue market change.
general business areas
Banking | Telecom
| Retail | Finance | IT&C | Marketing | Healthcare | Business Consultancy |
Advertising | People Management | Research | Law | Audit | Retail | FMCG